PRINT RUN. The print run is another important factor. For all kinds of uses, Milestone Media quotes different rates depending whether it is an average print run or a small print run. The latter is determined by technical parameters such as start up, quality of paper, printing etc. Limited print runs will be given for special rates.
SUBJECT OF THE IMAGE. As a general rule, the price of an image doesn't vary according to the subject. It is also true that images that are particularly complex to shoot, will be given a different value compared to ordinary ones.
TRADE. The trade indicates the commercial area in which the end user that planned the advertisement operates. A hardware producer will be considered in the computer industry, whereas a hypermarket will be in the large distribution trade and so on. Determining the trade is a key factor to avoid competitors using the same image at the same time.
INDUSTRY EXCLUSIVE. When licensing an image, Milestone Media doesn't grant any exclusivity unless upon specific request, neither within a specific industry, nor for national or international uses. Upon request, we can limit the usage of an image within a specific industry. For example, a company requires an image for the pharmaceutical trade to create a window poster for a six months period exclusively within the industry. In this case the same image will not be licensed again during the same time period to companies that operate within the same industry. Licensing that image within other trades will be allowed. There is also a possibility of licensing an image with an all round exclusive. Exclusivity will influence the licensing costs significantly (see examples below).